Decision log
Every decision tied (optionally) to a scored opportunity. Backfill actual outcomes as they land — calibration uses the gap between predicted and actual to retune scoring weights.
Demo mode · serving frozen 2026-W19 snapshot
Pending outcome (3)
- improveInsulated Water Bottle4/29/2026, 3:20:00 PM⏳ pending
Add a ceramic-coated 24oz SKU as a Q3 launch. Position against 'no metal taste' complaints in 304 reviews.
attribute: material=ceramic-coated
- launchTank Top4/15/2026, 2:10:00 PM⏳ pending
Launch a ribbed-knit racerback tank (3 colorways) as the W19 hero piece for the summer drop.
attribute: material=ribbed knit
- monitorSun Hat3/4/2026, 2:50:00 PM⏳ pending
Monitor cloche-style hat trend. Score (0.42) is high but operator strategy doesn't target vintage — wait for second confirming source.
attribute: style=cloche
Closed (6)
- killInsulated Water Bottle3/25/2026, 9:30:00 AM✓ 4/5
Discontinue the 304 32oz line. Five consecutive weeks of negative slope; reviews dominated by 'metal taste' complaints.
attribute: material=304 stainless steel
- improveTank Top3/11/2026, 10:15:00 AM✓ 5/5
Reposition existing modal scoop-neck tank as a 'layering' SKU with refreshed PDP copy + lifestyle imagery.
attribute: scenario=layering
- sampleSun Hat2/25/2026, 11:00:00 AM✓ 3/5
Order pickleball-specific sample run — visor + bucket variants with stretch-fit band.
attribute: scenario=pickleball
- killTank Top2/18/2026, 1:25:00 PM✓ 5/5
Discontinue 100% cotton basic tanks. Score floor (0.18) and our supplier is doubling unit cost in Q3.
attribute: material=cotton
- sampleInsulated Water Bottle2/4/2026, 11:05:00 AM✓ 4/5
Sample a 316L 32oz with our existing supplier — confirm whether the premium positioning supports a $40-55 price point.
attribute: material=316L stainless steel
- improveSun Hat1/22/2026, 10:00:00 AM✓ 2/5
Refresh the wide-brim bucket SH-BUCK-WIDE PDP — re-shoot lifestyle, add UPF50+ callout to the title.
attribute: style=wide brim